Especificações

Banner

Peso máximo de 154KB Dimensões IAB (728×90, 320×100, 320×50, 970×250,300×250 e 300×600) *Verificar com Gerente de mídia 4ADS formatos acordados em contrato.

Native

Standard Data Specifications

Specification

Description

Title

Title that will appear when the native creative is rendered.

Body Text

Short description that will provide details about the native creative.

Sponsored By

Brand name that will be associated with the native creative.

Call-to-action

Encourages the user to take the necessary action after viewing the native creative (e.g. signing for the mailing list).

Display URL

Public URL that will be visible to the user when the native creative is rendered.

Price

Price for product / app / in-app purchase. The appropriate localized currency symbol should be included.

Sale Price

Sale price that can be used together with the price to indicate a discounted price compared to a regular price. The appropriate localized currency symbol should be included.

Rating

Rating of the product being offered to the user. For example, an app’s rating in an app store from 0-5.

Likes

Number of social ratings or “likes” for the product being offered to the user.

Downloads

Number downloads/installs of this product.

Phone

Phone number that will be visible to the user when the native creative is rendered. The phone number should be formatted according to your locality. For example, your phone number would be formatted as such if you are based in the United States: 800-555-5555.

Address

Address that will be visible to the user when the native creative is rendered.

Additional Description

Detailed version of the native creative’s body text.

Video

Associated video that will be visible to the user when the native creative is rendered.

Standard Image Specifications

Specification

Description

Image

Primary image that will appear when the native creative is rendered.

Icon

Primary icon that will appear when the native creative is rendered.

Custom Data Specifications

Specification

Descriptiion

Title 1-5

Additional titles that will appear when the native creative is rendered.

Body 1-5

Additional body text that will appear when the native creative is rendered.

Call-to-action 1-5

Additional calls to action that will encourage the user to take the necessary action after viewing the native creative (e.g., signing for the mailing list).

Social URL 1-5

URLs that will take the user to the corresponding social media platforms.

Display URL 1-5

Additional public URLs that may be visible and/or automatically redirect the user to a web page that is connected to the landing page’s domain.

Custom Image Specifications

Specification

Descriptiion

Image 1-5

Additional images that will appear when the native creative is rendered.

Icon 1-5

Additional icons that will appear when the native creative is rendered.

Social Icon 1-5

Corresponding social media icons that will appear when native creative is rendered.
HTML5

Standard Data Specifications

To serve on the Xandr platform and other third-party platforms, all HTML5 creatives must adhere to the guidelines and specifications listed here, our creative standards, and any other guidelines that may apply.

Adhere to these guidelines and specifications when creating HTML5 creatives:

  • All hosted HTML5 creatives must be uploaded in a single zip file.
  • The zip file must contain an index.html file that resides at the root of the zip file and not in a subfolder.
  • The index.html file should be a complete and valid HTML document that  includes the <html>, <head>, and <body> entities.
  • The clickTag parameter must be referenced in the URL of all HTML5 creatives.

Note: The clickTag parameter ensures that:
Clicks are tracked properly when the creative is served.
The corresponding landing page can be opened when the creative is clicked.

Creative designers can reference the following guides when creating new HTML5 creatives:

Ad traffickers can reference the following guides for integrating HTML5 creatives, which have been created in Google Web Designer and Adobe Edge, into websites efficiently:

Áudio

To serve on the Xandr platform and other third-party platforms, all audio creatives must adhere to the guidelines and specifications listed here, our creative standards, and any other guidelines that may apply.

Adhere to these guidelines and specifications when creating audio creatives:

  • The file size limit is 1 GB for hosted audio creatives.
  • The audio creative must be created using one of the following file types: 3G2 (3GPP2), 3GP (3GPP), Advanced Audio Coding (AAC), Advanced Systems Format (ASF), Audio Video Interactive (AVI), F4A, F4B, F4P, F4V, FLV, M2V, M4P, M4V, MKV, MOV, MPE, MPEG, MPEG-2 (MP2), MPEG-3 (MP3), MPEG-4 (MP4), MPG, MPV, OGG, OGV, QuickTime (QT), RM, SWF, VOB, WAV, WebM, and Windows Media Video (WMV).

If your audio creative will serve on Pandora / AdsWizz, Spotify, and Triton inventory, it must adhere to the following format requirements provided by the seller:

Inventory

Format Requirement

Pandora / AdsWizz
  • File type: MP3, AAC, or WAV
  • File size: Maximum 20MB
  • Bit rate: Minimum 128 kbps, 196kbs recommended
  • Ad length: 15, 30, or 60 seconds

Spotify
  • File type: MP3, WAV, or OGG
  • Companion Banner: 640×640 or 300×250
  • Bit rate: Minimum 128 kbps
  • Ad length: 15 or 30 seconds

Triton
  • File type: MP3
  • Bit rate:128 kbps
  • Ad length: 15, 30, or 60 seconds
    • Trimmed of slate/silence
  • Sample rate: 44100 Hz
  • Volume: Normalized to -4db
Video

To serve on the Xandr platform and other third-party platforms, all video creatives must adhere to the guidelines and specifications listed here, our creative standards, and any other guidelines that may apply.

Adhere to these general specifications when creating video creatives:

  • The file size limit is 1 GB for hosted video creatives.
  • The recommended minimum bit rate is 2500kbps.
  • The recommended minimum video dimensions are 1280px x 720px.
  • The video creative must be created using one of the following file types: 3G2 (3GPP2), 3GP (3GPP), Advanced Systems Format (ASF), Audio Video Interactive (AVI), F4A, F4B, F4P, F4V, FLV, M2V, M4V, MKV, MOV, M4P, MPE, MPEG, MPEG-2 (MP2), MPEG-4 (MP4), MPG, MPV, OGG, OGV, QuickTime (QT), RM, SWF, TS, VOB, WebM, and Windows Media Video (WMV).
  • VAST version 2.0 and higher is supported.

Specifications for Hosted Video Creatives

Adhere to these specifications when creating hosted video creatives:

Size (px)

Bit Rate (kbps)

2160

30000

1280

8000

1080

7000

720

2500, 2000, 1700, 1100, and 600

432

1700, 1500, 1000, and 500

Guidelines and Specifications for Third-Party Video Creatives

Adhere to these guidelines and specifications when creating video creatives that will be trafficked through a third-party ad server:

  • External VAST ad servers must submit content to our VAST Check functionality before it can be saved.
  • There are no size or format restrictions on video creatives served by external ad servers.
  • If serving VAST video creatives on Google inventory, their duration should be a maximum of 15 or 30 seconds. If you want to serve video creatives over 15 seconds in duration, we recommend that your creative contain the skippable element.
  • Make sure that the video creatives included in your VAST document are transcoded using the FLV, MP4, and WebM file types.
  • Multiple bitrates should be provided for in-stream video creatives that have been transcoded using the FLV, MP4, and WebM file types. The following bitrates are recommended:
    • 500kbps (optimized for mobile devices on cellular connection and required by many mobile SSPs)
    • 1200kbps
    • 2500kbps (optimized for high speed connections)
  • Use secure tags in all cases. If you are trafficking VPAID creatives, make sure to properly secure every referenced file. 
Important:
Since September 2020, Chrome has introduced a new browser intervention that monitors ad iframes and may redirect them to an error page (Heavy ad intervention) if resource use exceeds specified criteria. Video advertisements, in particular, may be vulnerable to this intervention, which impacts iframes that load more than 4 MB of data.

If a creative satisfies any of the following criteria, it is considered heavy:

The main thread is used for more than 60 seconds in total.
In any 30 second window, the main thread is used for more than 15 seconds.
More than 4 MB of network bandwidth is consumed
It is recommended that the creative is compliant with the technical specifications detailed above.

CTV

To serve on Xandr publisher’s CTV inventory, your creatives must meet the guidelines and specification requirements, as well as Xandr creative standards and any other guidelines that may apply. While uploading your creatives, you can see whether your creatives meet the specified CTV requirements or not under the View CTV Eligibility section . If not, you can click More Details, to see which requirements need to be adjusted in order to serve on Xandr’s premium publisher’s CTV inventory. The CTV specification validations and approval indicators will be present throughout the Line item and Creative workflows in various tooltips and issues columns, as well.

For more information, see Creative Guidelines and Specifications and Creative Standards.

Note: The CTV guidelines and specification requirements referenced here may change at any time depending upon the publisher’s needs.

Hosted Creative CTV Guidelines and Specifications

Buyers upload one media file and Xandr works on its transcoding. Therefore, the following requirements are for an individual media file which the buyer needs to upload.

Hulu

File Type

Bitrate

Resolution

Duration

The file must be formatted as one of the following:

  • MP4
  • MOV

The bitrate must be between 15,000 Kbps and 30,000 Kbps.

The resolution must be one of the following:

  • 960 x 720
  • 1280 x 720
  • 1440 x 1080
  • 1920 x 1080

The duration must be one of the following:

  • 15 seconds
  • 30 seconds

Roku

File Type

Bitrate

Resolution

Duration

Aspect Ratio

The file must be formatted as:

  • MP4

The bit rate must at least be 2,100 kbps

There is no specific resolution

The duration must be between 6 and 60 seconds.

The aspect ratio must be 16:9.

ESPN

File Type

Bitrate

Resolution

Duration

The file must be formatted as:

  • MP4

The bitrate must at least be 2,000 kbps

The resolution must be of the following:

  • 1280 x 720
  • 1920 x 1080

The duration must be one of the following:

  • 15 seconds
  • 30 seconds

NBCU

File Type

Bitrate

Resolution

Duration

The file must be formatted as:

  • MP4

The bitrate must be between 15,000 Kbps and 30,000 Kbps.

The resolution must be of the following:

  • 1920 x 1080

The duration must be one of the following:

  • 6 seconds
  • 15 seconds
  • 30 seconds
  • 45 seconds
  • 60 seconds

Netflix

Note: Netflix does not allow QR codes in their creatives.

Column

Creative Specification

Details
   

File Type

The file must be formatted as one of the following:

  • MP4
  • MOV

Track Conformance

The file must contain one video and one audio track.

Duration Conformance

The video and audio durations must be identical with a tolerance of 500 ms.

Duration (in seconds)

The duration must be one of the following:

  • 10 seconds
  • 15 seconds
  • 20 seconds (Spain market only)
  • 30 seconds
  • 60 seconds

Resolution

The resolution must be one of the following:

  • 1280 x 720
  • 1920 x 1080

Video Codec

Apple ProRes is the preferred video codec. However, H.264 is accepted.

Video Chroma Subsampling

4:2:2 (ProRes) is the preferred chroma subsampling. However, 4:2:0 (H.264) is accepted.

Video Frame Rate

The video frame rate must be one of the following:

  • 23.976
  • 24
  • 25
  • 29.97
  • 30

Video Frame Rate Mode

The video frame rate mode must be constant.

Video Bitrate for H.264
  • For 720p: The video bitrate for H.264 must be greater than 8,000 Kbps
  • For 1080p: The video bitrate for H.264 must be greater than 12,000 Kbps

Video Bitrate for MOV
  • For 720p: The video bitrate for MOV must be greater than 42,000 Kbps
  • For 1080p: The video bitrate for MOV must be greater than 80,000 Kbps

Video Profile for H.264

The video profile for H.264 must be one of the following:

  • Baseline
  • Main
  • High

Video Profile for MOV

The video profile for MOV must be one of the following:

  • Apple ProRes 422 (HQ)
  • Apple ProRes 422
  • Apple ProRes 422 (LT)

Video Scan Type

The video scan type must be progressive.

Audio Codec

PCM is the preferred audio codec. However, AAC-LC is accepted.

Audio Channels

2 channel stereo must be used.

Audio Bitrate for AAC

An audio bitrate of 192 Kbps or higher must be used.

Audio Sample Bit Depth for PCM

The audio sample bit depth must be one of the following:

  • 16 bit
  • 24 bit

Audio Sample Rate

The audio sample rate must be 48kHz.

Third-Party Creative CTV Guidelines and Specifications

Note: Each rendition represents a required media file for the publisher. Failure to include one of them will prevent the line from serving.

Hulu

File Type

Bitrate

Resolution

Duration

Rendition

The file must be formatted as one of the following:

  • MP4
  • MOV

The bitrate must be between 15,000 Kbps and 30,000 Kbps

The resolution must be one of the following:

  • 960 x 720
  • 1280 x 720
  • 1440 x 1080
  • 1920 x 1080

The duration must be one of the following:

  • 15 seconds
  • 30 seconds

A minimum of one file is required

Roku

Column

Rendition

File Type

Aspect Ratio

Resolution

Bitrate

Duration
           

High

The file must be formatted as:

  • MP4

The aspect ratio must be 16:9

There is no specific resolution

The bitrate must be between 1,200 Kbps and 2,100 Kbps

The duration must be between 6 and 60 seconds.

Med

The file must be formatted as:

  • MP4

The aspect ratio must be 16:9

There is no specific resolution

The bitrate must be between 700 Kbps and 1200 Kbps

The duration must be between 6 and 60 seconds.

Low

The file must be formatted as:

  • MP4

The aspect ratio must be 16:9

There is no specific resolution

The bitrate must be between 360 Kbps and 500 Kbps

The duration must be between 6 and 60 seconds.

ESPN

Rendition

File Type

Resolution

Bitrate

Duration

High

The file must be formatted as:

  • MP4

The resolution must be of the following:

  • 1280 x 720
  • 1920 x 1080

The bitrate must be between 2,000 Kbps and 5,000 Kbps

The duration must be one of the following:

  • 15 seconds
  • 30 seconds

Low

The file must be formatted as:

  • MP4

The resolution must be of the following:

  • 640 x 360
  • 1280 x 720
  • 1920 x 1080

The bitrate must be less than 1,500 Kbps

The duration must be one of the following:

  • 15 seconds
  • 30 seconds

NBCU

Column

Rendition

File Type

Resolution

Bitrate

Duration
         

Mezzanine

The file must be formatted as:

  • MP4

The resolution must be of the following:

  • 1920 x 1080

The bitrate must be between 15,000 Kbps and 30,000 Kbps

The duration must be one of the following:

  • 6 seconds
  • 15 seconds
  • 30 seconds
  • 45 seconds
  • 60 seconds

High

The file must be formatted as:

  • MP4

The resolution must be of the following:

  • 720 x 480
  • 1280 x 720
  • 1920 x 1080

The bitrate must be between 3,250 Kbps and 5,000 Kbps

The duration must be one of the following:

  • 6 seconds
  • 15 seconds
  • 30 seconds
  • 45 seconds
  • 60 seconds

Med

The file must be formatted as:

  • MP4

The resolution must be of the following:

  • 640 x 480
  • 960 x 540

The bitrate must be between 1,000 Kbps and 1,500 Kbps

The duration must be one of the following:

  • 6 seconds
  • 15 seconds
  • 30 seconds
  • 45 seconds
  • 60 seconds

Low

The file must be formatted as:

  • MP4

The resolution must be of the following:

  • 640 x 360
  • 416 x 234

The bitrate must be between 340 Kbps and 460 Kbps

The duration must be one of the following:

  • 6 seconds
  • 15 seconds
  • 30 seconds
  • 45 seconds
  • 60 seconds

Warning: All four files are required to serve on NBCU’s inventory. If you exceed this number of files, NBCU will reject your creative.